The 35th instalment of the ASEAN Travel Forum (ATF) is set to showcase products and services from over 40 destinations across the 10 ASEAN countries, with a representation of more than 450 exhibition booths on the show floor. Host Philippines is showcasing 13 regions from across the country. Manila’s Entertainment City will be home to key ATF activities including the three-day TRAVEX travel trade mart from 20 to 22 January 2016, held at the SMX Convention Centre Manila.
“ATF has been a key trade event for the Philippines that has proven to produce good results for our travel suppliers over the years. This showing at ATF 2016 will be one of Philippines’ best with over 150 exhibiting booths from across the country. Participation at ATF 2016 also includes a strong showing of corporate hotel chains such as CHM Hotels, FRHI Hotels & Resorts, Furama Hotels International, HPL Hotels & Resorts, Park Hotel Group, Premier Inn Hotel, Sol Melia, InterContinental Hotels Group, Starwood Asia Pacific Hotels & Resorts, Best Western International, Hyatt Hotels & Resorts, Movenpick Hotels & Resorts, AccorHotels, Pan Pacific Hotels Group and Wyndham Hotel Group”, said Susan del Mundo, Chairperson of ATF 2016 TRAVEX Sub-Committee.
Lindawati Muhlis, Head of Sales & Marketing Indonesia of Premier Inn South East Asia shared why ATF is the platform to showcase the brand to buyers, “In addition to regional inbound sales, our presence at ATF also increases market awareness for our brand across ASEAN and beyond.”
With just one week away, the international event that features the largest collection of ASEAN tourism products and services will host 400 buyers around the world. The appeal of ASEAN destinations has drawn the interest of global buyers from across 65 countries, with the participation of top markets such as Australia, France, Germany, India, Italy, Malaysia, Poland, Russia, Singapore, United Kingdom and United States of America.
Confirmed hosted buyer Chow Keng Fong, General Manager of Poloair Holidays Shanghai, China PR who organised an incentive trip for 65 people in January to Bangkok and Chiang Mai, says that Thailand is one of the ASEAN countries that is popular among Chinese travelers in terms of its attractions, shopping and culinary experiences. “With demand at hand, ATF is ever more so an important travel industry event and I find it very relevant to our business expansion plan,” remarked Chow.
Christopher D’Souza, Global MICE Consultant of Liberty Travel, United States of America said, “I can’t think of any trade event that presents Asia in a better format than ATF which brings together 10 ASEAN countries all under one roof. Attending ATF allows me to source for my clients with ease.” Some 100 hosted media from around the world will join 75 local media from the Philippines to cover the latest travel developments that the region has to offer. These media include editors, journalists, and publishers from travel publications, travel bloggers and TV producers. Official media
sessions include the tourism ministers’ press conference and media briefings by all 10 ASEAN countries.
William McGough, Travel Writer of Conde Nast, Gear Patrol, United States of America shared, “As a travel writer, it is invaluable to be able to shake hands with buyers, suppliers, media and professionals alike who work within Southeast Asia, and are able to provide me with great insights into new and exciting initiatives in the region. ATF is the platform for me to reach out to these people. I also enjoy being on-site to receive the latest news from the media briefings for each country, giving me an ‘insider scoop’ on the year to come.”
Juhan Kamaruddin, Editor of Gaya Travel, Malaysia concurred, “I find that ATF is an important platform for all ASEAN countries to meet, compare notes, update on each other’s progress with regards to tourism and push for a more integrated ASEAN. The region offers so much exoticism, diversity and getaway opportunities not just for those outside of ASEAN, but also for those based in ASEAN. From a media standpoint, ATF allows me to obtain updates directly from the ASEAN members about their latest tourism offerings.”