Best Western Targets Asia’s Emerging South

| January 22, 2014 | 0 Comments
Best Western International is looking south, as it continues its fast-paced Asian expansion.
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The hotel company, which currently operates more than 4,000 hotels around the world, has identified the South Asian countries of Sri Lanka and Bangladesh as key growth markets.

Sri Lanka welcomed one million international visitors for the first time in 2012, and is targeting 2.5 million arrivals by 2016. To cater for this rapid growth, Best Western has already announced plans to launch its first hotel in the country – a 60-room BEST WESTERN midscale property in Colombo, which is expected to open in the next few months.

And the company’s Vice President of International Operations for Asia & the Middle East, Glenn de Souza, said there was significant scope for even more expansion in the country in the future.

“The potential for tourism in Sri Lanka is huge,” said Mr. de Souza. “International arrivals are multiplying year after year, and with all parts of this beautiful island now open to tourists, the country offers incredible opportunities. We look forward to playing a major role in the country’s bright future.”

In Bangladesh, the huge domestic population and booming manufacturing sector are driving growth.

Best Western already operates the 51-room BEST WESTERN La Vinci Hotel in Dhaka. And the company is now planning a major, multi-brand expansion across Bangladesh, with new midscale, upscale and luxury hotels opening in Dhaka and the coastal resort town of Cox’s Bazar.

First to open will be two BEST WESTERN PLUS upscale hotels – a 232-room property in Cox’s Bazar and a 56-room hotel at Dhaka Airport. And potentially in 2015, the company will launch a 448-room BEST WESTERN and 720-room BEST WESTERN PREMIER luxury hotel in Cox’s Bazar.

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“Bangladesh is one of the world’s new tiger economies, with strong GDP growth,” Mr. de Souza said. “With rising incomes, strong growth in domestic travel, and a shortage of internationally-branded hotels, we believe Bangladesh represents a major opportunity for a global company like Best Western.”

Currently, Best Western has a portfolio of more than 200 hotels across Asia. And the company expects to increase its regional collection to 300 properties in the coming years.

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ABOUT BEST WESTERN INTERNATIONAL

 

Best Western International is ‘THE WORLD’S LARGEST HOTEL CHAIN®’, comprising more than 4,000* independently owned and operated hotels in 100* countries and territories worldwide. Offering three distinct brand levels – midscale BEST WESTERN, upscale BEST WESTERN PLUS and luxury BEST WESTERN PREMIER – the company is able to cater for the needs of any business or leisure traveler. Best Western first launched in Asia & the Middle East in 2001 and now covers 27* countries in the region. For hotel owners, Best Western offers a broad range of operational support, including sales, marketing and distribution, with online, mobile and social media booking capabilities. The award-winning Best Western Rewards® guest loyalty program also has 15 million members. For more information or to make a reservation, please visit www.bestwesternasia.com.

 

*Numbers are approximate and can fluctuate.

 

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