Aloft Hotels, the brand that has taken the industry by storm, is set to rock Asia Pacific with the return of its sizzling smash-hit “Live atAloft Hotels” live music platform series. Starting from 31 May 2013, Aloft will showcase the hottest on-the-verge artists and bands at Aloft Beijing, Haidian; Aloft Bengaluru Whitefield; Aloft Bangkok – Sukhumvit 11; and Aloft Kuala Lumpur Sentral, offering the latest trend in music – with Aloft’s buzzing w xyz bars serving as the world stage.
“Aloft Hotels has been conquering the globe with its game-changing concept and groundbreaking initiatives in design, tech, and pop culture,” said Vincent Ong, Asia Pacific, Senior Brand Director, Sheraton, Westin, Aloft, Four Points by Sheraton and Element. “Leveraging our passion for music, ‘Live at Aloft Hotels’ aims to attract a larger audience beyond in-house guests, positioning AloftHotels as the local go-to hangout to mix and mingle. It also activates Aloft public spaces with the brand’s signature fun-loving social vibe, making our hotels an exciting, interactive destination beyond a traditional hotel experience.”
Taking place at the brand’s signature w xyz bar, “Live at Aloft Hotels” serves as a programming platform that features live acoustic performances from emerging artists. It also drives hotel exposure, generating buzz through social media channels, including videos, blogs, and social networking sites. For artists and bands, the performance series promises a venue to connect with new audiences, as well as access to thousands of music fans worldwide.
This year, “Live at Aloft Hotels” will be hosted at four Aloft Hotels in Asia Pacific, kicking off at Aloft Kuala Lumpur Sentral with headlining acts include emerging talents such as Darren Ashley, an electro-pop artiste who started composing music at age 12; Azmyl Yunor, a singer-songwriter who started his music career as a busker in Perth; and Liyana Fizi, a founding members of local indie-pop band Estrella, who plays acoustic tunes tinged with folk and bossa. Aloft Bangkok – Sukhumvit 11 will debut ‘Live at Aloft Hotels’ with Thai singer-songwriter Mc Kosin, finalist of the KPN 2010 Singing Contest and Academy Fantasia Season 6 (2009), who will grace the stage, showcasing an eclectic musical style.
Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have living-social brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since its 2005 launch, reflecting the success of its modern and vibrant design at an affordable price point. Aloft’s social guest experience, with the buzzing re:mix lounge and w xyzbar, has also earned select hotels within the portfolio designations in TripAdvisor’s 2012 “Top 25 Trendiest Hotels in the US” rankings.
Aloft live-music moments are open to guests and local fans alike. Follow the most-up-to-date “Live at Aloft Hotels” at the respective Aloft hotels’ facebook fanpage: www.facebook.com/