MTV EXIT (End Exploitation and Trafficking) recently held a launch event to highlight the world premiere of “Butterfly: An MTV EXIT Drama Production,” a series produced to raise awareness of human trafficking in Asia. Harnessing the popularity of Korean programming in the region, this series allows MTV EXIT to use entertainment television to carry important pro-social messages that bring attention to the issue of human trafficking and exploitation, and to then drive social action to end this devastating crime. The innovative MTV EXIT drama series pairs quality production value with important messages for audiences who may be unaware of the issue or may be involved in situations of trafficking or exploitation.
At the launch event, MTV EXIT facilitated a panel discussion on the topic of “edutainment” – the intersection of entertainment and education in the development field – as a mechanism to engage audiences and to drive positive action against human trafficking, such as retaining passports when migrating for employment. Speakers on the panel included Rebecca Mok, MTV EXIT Head of Creative & Content; Phil Marshall, an Anti-Trafficking-in-Persons Specialist in the Research Communications Group and formerly with the United Nations Inter-Agency Project on Human Trafficking; Geoffrey Keele, Communication Specialist at the United Nations Children’s Fund East Asia and Pacific Regional office; and Jung Min Go, Korean actress and the “Hwaja” character in MTV Exit’s “Butterfly” series.
From left to right: Matt Love, MTV EXIT Director; Rebecca Mok, MTV EXIT Head of Creative & Content; Phil Marshall, an Anti-Trafficking-in-Persons Specialist in the Research Communications Group and formerly with United Nations Inter-Agency Project on Human Trafficking; GeoffreyKeele, Communication Specialist at the United Nations Children’s Fund East Asia and Pacific Regional office; Charlie Cho, MTV EXIT Korean Campaign Manager; and Jung Min Go, Korean actress from “Butterfly: An MTV EXIT Drama Production”
The 75-minute “Butterfly” drama series presents three interconnected stories that deal with different aspects of human trafficking: in the Rose episode, Jang Mi is forced into sex work after being lured from her village with the promise of making her name as an actress; in the Hwaja episode, the protagonist is sold into slavery under the pretence of a well-paid domestic job; and Jin Young, in the Butterfly episode, is abducted outside his family home by a child trafficking ring.
The gripping series was produced in partnership with the United States Agency for International Development (USAID), the Australian Government’s Agency for International Development (AusAID), Walk Free: the movement to end modern slavery, the Korean Committee for the United Nations Children’s Fund (UNICEF),and is endorsed by the South Korean Ministry of Gender Equality and Family. The MTV EXIT campaign is supported by the Association of Southeast Asia Nations (ASEAN).
The world premiere of “Butterfly: An MTV EXIT Drama Production” aired on MTV EXIT’s Thailand broadcast partner for the series Channel 7 on Monday, 25 March at 8:30 AM. Additional broadcasts will air throughout Asia according to the schedule below.
Jung Min Go, Korean actress, stars as Hwaja in “Butterfly,” the protagonist who is
sold into modern-day slavery under the pretense of a well-paid domestic-work job
Vietnam: MTV Vietnam, 6 April, 5:00 PM
Cambodia: MyTV, 7 April, 8:00 PM
Laos: LaoStar, 8 April, 9:00 PM
Taiwan: MTV Taiwan, 15 April, 12:30 AM
Visit www.mtvexit.org for confirmed upcoming and repeat broadcast details in the following markets: South Korea, Japan, Philippines, Indonesia, Myanmar, and Thailand.
For more information about human trafficking and exploitation in Asia, visit www.mtvexit.org and connect with MTV EXIT on the social media platforms below.