RAISE A TOAST TO AN ICON AND CELEBRATE THE PAST TEN AND NEXT TEN YEARS OF NEGRONI WEEK

| September 12, 2022

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Campari, Italy’s iconic red aperitivo, and Imbibe Magazine will come together in celebration this September to celebrate 10 years of raising funds for a better world through Negroni Week. Over the past decade, the global charity initiative, which puts the power of fundraising in the hands of bars, restaurants and retailers, raised millions of dollars for charitable causes. In its landmark tenth year, the Initiative has shifted to welcome a new single official giving partner, Slow Food.

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Slow Food is a global movement of local communities and activists, across more than 160 countries, that envisions a world where everyone can enjoy food and beverage that is good for them, good for the people who grow it, and good for the planet. Just like the Negroni and Campari, Slow Food has Italian roots, creating the perfect pairing.

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The Slow Food Negroni Week Fund will directly support Slow Food’s international projects, while also supporting the hospitality community, the preservation of cultural and biological diversity and the promotion of food and beverage education and knowledge exchange. With the increasing challenges facing the hospitality and food and beverage words, their work will be more important than ever.

Not only is 2022 the 10th year of Negroni Week, but it also sees Negroni take the top spot as the world’s best-selling cocktail, making the anniversary celebrations especially notable. As a cocktail that stirs passion for change, the Negroni is the perfect drink to toast such a worthy cause.

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WHAT NEGRONI WEEK 2022 HAS TO OFFER 

Campari stands for Red Passion, the creative urge inside us that is impossible to ignore. As the very embodiment of this ethos, Campari believes that bartenders are masters of creativity and artistry, exuding Red Passion in their every creation. That is why the Negroni Week 10-year celebrations will be centered around the ‘Bartender’s Handshake’, a longstanding ritual that symbolizes the very essence of hospitality.

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For many years, the ‘Bartender Handshake’ ritual has been present within the bartending community as a way to greet friends and colleagues with a small serve on the house, acting as a way to show appreciation. This year, to celebrate Negroni Week’s 10th Anniversary and the global bartending community, Campari will bring a twist to this ritual by asking bartenders around the world to create “Bartender Handshake” Negroni variations. A ritual that has only been known to those within the community will now be shared with consumers around the world through a series of Negroni Week events, providing Campari fans with an introduction to the bartender’s handshake as well as a perfect opportunity to donate to a worthy cause.

In Thailand, cocktail enthusiasts and Negroni fans can enjoy the bartender’s handshake experience and the celebration of Negroni Week’s 10th anniversary at participating bars and restaurants all over the country, including a few highlight venues as follows.

The 10th Anniversary

Raise your glass to the iconic decade as CAMPARI and Kimpton Maa-Lai Bangkok are hosting Negroni Week 10th Anniversary celebration on Monday 12th September from 7pm – 10pm.

The Standard Bangkok Mahanakhon Hotel

Enjoy “Anything but standard Negroni” at The Parlor, the Standard Bangkok Mahanakhon Hotel, on Saturday 18th September between 5pm – 8pm.tgt0102-5301

Negroni Week Brunch

Inspired by Negroni with Japanese flairs, high quality, meticulous process and superb craftsmanship, The Okura Prestige Bangkok Hotel is offering Negroni Week Brunch with special drinks by Guest Bartender Fabio Brugnolaro, the owner of Copper Bar, on Sunday 18th September 2022, noon – 3pm.

Special Guest Shifts in Bangkok

Tuesday 13th

September 2022

St. Regis

159 Rajadamri Road, Pathum Wan, Bangkok 10330

Jane Kaew-yod, co-founder of Suvarn Bar in Samui and Best Bartender of Campari Bartender Competition Thailand 2020 is set to delight Negroni lovers at St. Regis Bar.

Wednesday 14th

September 2022

The Bamboo Bar

48 Oriental Ave, Khwaeng Bang Rak, Bang Rak, Bangkok 10500

Enjoy a Negroni-laced night with Bitter Sweet session, headed by Symphony Loo, Campari Group Brand Ambassador – SEA, at The Bamboo Bar of Mandarin Oriental, Bangkok.

Thursday 15th

September 2022

Stella

300/2 Charoen Krung Rd, Yannawa, Sathon, Bangkok 10120

Award-winning bartender, Suwincha Singsuwan, mans the bar at Stella Bar, Capella Bangkok Hotel, for a night of sensational Negroni creations.

Thursday 15th

September 2022

Penthouse Bar + Grill

88 Wireless Rd, Lumphini, Pathum Wan, Bangkok 10330

Indulge in the Negroni experience like no other with Sabine Delettre Nakamura, Beverage Manager of Park Hyatt Bangkok Hotel and Symphony Loo, Campari Group Brand Ambassador – SEA.

Friday 16th

September 2022

Ms. Jigger

78 Soi Ton Son, Lumphini, Pathum Wan, Bangkok 10330

Enjoy back-to-back special guest shift with Supawit Muttarattana, Watermelon Group Bar Director and winner of Campari Bartender Competition ASIA 2019, and Symphony Loo, Campari Group Brand Ambassador – SEA.

Friday 16th

September 2022

Firefly Bar

80 Soi Ton Son, Lumphini, Pathum Wan, Bangkok 10330

Take a sip of a Negroni and support charitable cause with Tamaryn Cooper, Asia Today’s Head Bartender and winner of Campari Bartender Competition Thailand 2020.

Friday 16th

September 2022

Lennon’s

1041/38 Phloen Chit Rd, Lumphini, Pathum Wan, Bangkok 10330

Dance to Italian disco beats and enjoy special drinks by guest bartender Federico Balzarini, Vesper’s Bar Manager.

 

Special Guest Shifts in Chiang Mai

Monday 12th

September 2022

The Continental Bar

53 Nimmana Haeminda Rd Lane 5, Tambon Su Thep, Mueang Chiang Mai District, Chiang Mai 50200

Alchemy Thailand and Supawit Muttarattana, Watermelon Group Bar Director and winner of Campari Bartender Competition ASIA 2019, are hosting Bartender Training Class and special guest shift at The Continental Bar.

Wednesday 14th

September 2022

Component Lab

15/2 Nimmanhaemin Road Suthep Chiang Mai, Thailand 50200

Don’t miss a special guest shift with Jane Kaew-yod, co-founder of Suvarn Bar in Samui and Best Bartender of Campari Bartender Competition Thailand 2020.

 

Special Guest Shift in Samui

Saturday 17th

September 2022

Centara Reserve Samui

38/2 Moo 3, Borpud Chaweng Beach, Koh Samui, Surat Thani 84320

Enjoy Negroni Week on the beach with special guest bartender Jane Kaew-yod, co-founder of Suvarn Bar Samui and Best Bartender of Campari Bartender Competition Thailand 2020.

For updates and event information during Negroni Week 2022, please visit:

https://www.negroniweek.com

and follow hashtags #NegroniWeek2022 #Camparinegroni #Negroni #Campari #Imbibe @Campariofficial on social media.

Interested bars and restaurants can now register to become part of Negroni Week and support worthy charity along with leading venues across the globe here: https://www.negroniweek.com/

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About the Author:

Current: Editor of At-Bangkok.com, Managing Director at dp-Studio Co. Ltd. Past: Lecturer, Instructor at School of Architecture King Mongkut University of Technology, Architect at RNL Architect, Architect at Roth Sheppard Architects Education: School of Architecture Chulalongkorn University Bangkok Thailand (B.Arch) School of Architecture University of Arizona USA - School of Architecture University of Colorado, Denver USA (M. Arch)
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