RAISE A TOAST TO AN ICON AND CELEBRATE THE PAST TEN AND NEXT TEN YEARS OF NEGRONI WEEK

Campari, Italy’s iconic red aperitivo, and Imbibe Magazine will come together in celebration this September to celebrate 10 years of raising funds for a better world through Negroni Week. Over the past decade, the global charity initiative, which puts the power of fundraising in the hands of bars, restaurants and retailers, raised millions of dollars for charitable causes. In its landmark tenth year, the Initiative has shifted to welcome a new single official giving partner, Slow Food.

Slow Food is a global movement of local communities and activists, across more than 160 countries, that envisions a world where everyone can enjoy food and beverage that is good for them, good for the people who grow it, and good for the planet. Just like the Negroni and Campari, Slow Food has Italian roots, creating the perfect pairing.

The Slow Food Negroni Week Fund will directly support Slow Food’s international projects, while also supporting the hospitality community, the preservation of cultural and biological diversity and the promotion of food and beverage education and knowledge exchange. With the increasing challenges facing the hospitality and food and beverage words, their work will be more important than ever.

Not only is 2022 the 10th year of Negroni Week, but it also sees Negroni take the top spot as the world’s best-selling cocktail, making the anniversary celebrations especially notable. As a cocktail that stirs passion for change, the Negroni is the perfect drink to toast such a worthy cause.

WHAT NEGRONI WEEK 2022 HAS TO OFFER 

Campari stands for Red Passion, the creative urge inside us that is impossible to ignore. As the very embodiment of this ethos, Campari believes that bartenders are masters of creativity and artistry, exuding Red Passion in their every creation. That is why the Negroni Week 10-year celebrations will be centered around the ‘Bartender’s Handshake’, a longstanding ritual that symbolizes the very essence of hospitality.

For many years, the ‘Bartender Handshake’ ritual has been present within the bartending community as a way to greet friends and colleagues with a small serve on the house, acting as a way to show appreciation. This year, to celebrate Negroni Week’s 10th Anniversary and the global bartending community, Campari will bring a twist to this ritual by asking bartenders around the world to create “Bartender Handshake” Negroni variations. A ritual that has only been known to those within the community will now be shared with consumers around the world through a series of Negroni Week events, providing Campari fans with an introduction to the bartender’s handshake as well as a perfect opportunity to donate to a worthy cause.

In Thailand, cocktail enthusiasts and Negroni fans can enjoy the bartender’s handshake experience and the celebration of Negroni Week’s 10th anniversary at participating bars and restaurants all over the country, including a few highlight venues as follows.

The 10th Anniversary

Raise your glass to the iconic decade as CAMPARI and Kimpton Maa-Lai Bangkok are hosting Negroni Week 10th Anniversary celebration on Monday 12th September from 7pm – 10pm.

The Standard Bangkok Mahanakhon Hotel

Enjoy “Anything but standard Negroni” at The Parlor, the Standard Bangkok Mahanakhon Hotel, on Saturday 18th September between 5pm – 8pm.

Negroni Week Brunch

Inspired by Negroni with Japanese flairs, high quality, meticulous process and superb craftsmanship, The Okura Prestige Bangkok Hotel is offering Negroni Week Brunch with special drinks by Guest Bartender Fabio Brugnolaro, the owner of Copper Bar, on Sunday 18th September 2022, noon – 3pm.

Special Guest Shifts in Bangkok

Special Guest Shifts in Chiang Mai

Special Guest Shift in Samui

For updates and event information during Negroni Week 2022, please visit:

https://www.negroniweek.com

and follow hashtags #NegroniWeek2022 #Camparinegroni #Negroni #Campari #Imbibe @Campariofficial on social media.

Interested bars and restaurants can now register to become part of Negroni Week and support worthy charity along with leading venues across the globe here: https://www.negroniweek.com/