Centara’s Kanokros elected president of Hotel PR Association of Thailand

| June 26, 2014
Kanokros Sakdanares, who is corporate director of marketing communications at Centara Hotels & Resorts, has been elected president of the Hotel Public Relations Association of Thailand.

The election took place at The Oriental Residence Bangkok on 13 June and the appointment became effective on 15 June. The president and her committee members, who will be announced soon, will be in place for a two-year term, ending in June 2016. Previous to Kanokros, Earth Saisawang had held the position of president.


The Hotel Public Relations Association of Thailand is a non-profit organisation founded in 1988 by Chadachat Jinayodhin, the first president, with the objectives of creating a good relationship amongst members and between members and the press, encouraging careers in public relations, and supporting charities and public welfare activities. Membership is open to all public relations and marketing communications personnel at hotels throughout Thailand.


“This is a great honour for me, and I shall continue with the objectives set by the first president,” said Kanokros. “Thailand’s hotel and hospitality sector carries an enormous responsibility for promoting the image of Thailand to visitors from around the world, and professional public relations has a vitally important role to play. “The association promotes unity across the entire hotel sector, and acts as a reference point for enquiries from the international media.”

Kanokros has been with Centara Hotels & Resorts for 10 years and is responsible for overseeing public relations for the company and brand images for 67 properties across Thailand and overseas, additionally acting as the company’s public ambassador. She has almost 25 years’ experience in marketing communications and public relations in the hotel industry. Kanokros graduated with a bachelor’s degree, majoring in public relations and advertising, from the Faculty of Business Administration at Ramkhamhaeng University in 1991. She gained a master of business administration degree, majoring in marketing, from Srinakarinwirot (Prasarnmitr) University in 2004. In 1995, Kanokros went to further her English studies in London, and received a First Certificate in English from Cambridge University.  She began her career as a public relations officer at Sol Twin Towers Hotel Bangkok, which at that time was managed by a Spanish chain. After that she was the director of public relations with Amari Hotels, a local hotel chain, and subsequently with Royal Orchid Sheraton Bangkok, which is under Starwood, where she received the Best Public Relations award for Thailand, Hong Kong and Macau.

To apply for membership, please contact association president Kanokros Sakdanares at Centara Hotels & Resorts corporate office. Email: kanokrossa@chr.co.th Tel: 021006129 (direct line).


Suthikiati Chirathivat (4th left), Chairman of the Board of Centara Hotels & Resorts organised a congratulatory party for Kanokros Sakdanares (4th right), the company’s corporate director of marketing communications, who has just been elected the new president of the Hotel Public Relations Association of Thailand. The party, attended by the company’s top executives, was held at Red Sky restaurant, Centara Grand & Bangkok Convention Centre at CentralWorld.

Photo shows from left are:

-Robert Maurer-Loeffler, general manager of Centara Grand & BCC at CentralWorld
-Thirakiati Chirathivat, vice president for procurement of Centara Hotels & Resorts
-Supatra Chirathivat, senior vice president for corporate affairs and social responsibilities of Centara Hotels & Resorts
-Suthikiati Chirathivat
-Kanokros Sakdanares
-Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts
-Boonchob Lau-urai, corporate director of mass communications of Centara Hotels & Resorts
-Chris Bailey, senior vice president for sales and marketing of Centara Hotels & Resorts

Centara Hotels & Resorts is Thailand’s leading operator of hotels, with 47 deluxe and first-class properties covering all the major tourist destinations in the Kingdom.

A further 20 resorts in Maldives, Vietnam, Bali, Shanghai, Sri Lanka, Mauritius, Ethiopia, Qatar, Laos and Oman brings the present total to 67 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 29 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, together with 7 branches of the value brand Cense by Spa Cenvaree, which provides core spa services for busy travellers. The company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens have their own leisure zone. Centara also operates three state-of-the-art convention centres in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen. The latest Centara brand is named COSI Hotels, an affordable lifestyle brand designed for travellers who predominantly make their bookings via the internet and who want comfort and convenience at affordable prices; the brand is under development with the first property due to open in 2016.

About the Author:

Current: Editor of At-Bangkok.com, Managing Director at dp-Studio Co. Ltd. Past: Lecturer, Instructor at School of Architecture King Mongkut University of Technology, Architect at RNL Architect, Architect at Roth Sheppard Architects Education: School of Architecture Chulalongkorn University Bangkok Thailand (B.Arch) School of Architecture University of Arizona USA - School of Architecture University of Colorado, Denver USA (M. Arch)
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