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Main  >> Events  >> JOHNNIE WALKER STRIDES INTO THE FUTURE
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JOHNNIE WALKER STRIDES INTO THE FUTURE

 
Bangkok, 04 July 2008 Johnnie Walkers reputation as the world's most powerful whisky brand is justly deserved. But, the symbol of the Striding Man which graces every bottle of Johnnie Walker is almost as famous as the whisky itself.

To mark the momentous event of the 100th anniversary of its iconic Striding Man, Johnnie Walker® had 100 special guests to gather at an exclusive Johnnie Walker party held at Glen Bar, Hotel Pullman, and celebrate in style the arrival in Thailand of a special Black Label® Limited Anniversary Edition collectors pack that features the Striding Man figure cast in real gold.
Making its world debut in Asia Pacific, the Black Label Anniversary Edition pack is delivered in a sleek high gloss black bottle and is embellished with a 23 carat gold Striding Man to celebrate its century as an indelible icon of progress and quality.

Zanita Kajiji, vice president of marketing, Diageo Moet Hennessy (Thailand) commented The Black Label Anniversary Edition pack and the exclusive party represent a celebration of the pioneering spirit and uncompromising values of quality, authenticity and progress embraced by the Johnnie Walker® brand over the past 100 years. It is a significant keepsake for any whisky connoisseur.

H.M. Quinton Quayle, British Ambassador said: It is no surprise that one of our British brands with immense heritage happens to be in the whisky industry. I would like to warmly congratulate Johnnie Walker, which is the best selling Scotch whisky in the world.

Mr Krissanaphong Kiattisak, well-known design guru and acknowledged talented architect commented: The Black Label Anniversary editions sleek black package is truly unique and stylish. The Striding Man icon in real gold is an outstanding touch of luxury. The package is a clear keepsake for collectors.
Great strides ahead Originally sketched in 1908 by renowned comical satirist and royal illustrator Tom Browne on the back of a lunch menu, the striding top-hatted figure has since personified the Johnnie Walker brand and become one of the last centurys most recognisable icons. The Striding Man has marched on through the era, under the helm of several artists, to be portrayed as an adventurous and cosmopolitan gentleman. In 1999, in conjunction with the launch of the Keep Walking campaign, the Striding Man was switched to face left instead of right to epitomise the forward-looking spirit of Johnnie Walker.

The Striding Man has changed with the times over the past century but the original spirit of progress and sophistication remain as the figure surges forward to take on the next hundred years.

The Johnnie Walker Black Label Anniversary Edition pack is available in limited numbers only at leading department stores across Thailand. Always enjoy Johnnie Walker whisky responsibly, never drink and drive.
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