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Main  >> People  >> GM and Chevrolet Thailand Appoints a New VP of Sales
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GM and Chevrolet Thailand Appoints a New VP of Sales

 
Bangkok – Chevrolet Sales Thailand announces change in executive line up as it eyes a bigger slice of local automobile sales.

Steve Carlisle, President of General Motors Southeast Asia Operations Ltd. and Chevrolet Sales (Thailand) Ltd. recently announced the appointment of Antonio P.A. Zara as the company’s new Vice President of Sales, Marketing and Aftersales for Thailand. Mr. Zara takes over from John Thomson who spearheaded the local launch of Chevrolet in 2002 and has been an integral part of the brand’s subsequent success.

Antonio Zara (Toti) brings more than 20 years sales and marketing experience to his new position. Prior to this appointment he was President of Sales for General Motors Japan, where he was responsible for launching Chevrolet on the Japanese market and also introduced GM’s high-end models such as Cadillac, Saab, Hummer and Corvette to local motorists.

“I am honored to be given such an excellent opportunity,” said Zara. “I strongly believe the combination of our advanced manufacturing technology, intimate customer relations and dedicated aftersales service will bring GM continued success in Asia and enable us to surpass the expectation of our target market,’ he added.

Outgoing VP for Sales, Marketing and Aftersales John Thomson was instrumental in the launch of Chevrolet in Thailand. He is credited with establishing the GM brand and building an impressive market share for Chevrolet, which is now the third best selling vehicle in the passenger car segment with a nationwide network of 103 dealerships.

“Every member of GM would like to extend their heartfelt thanks to John for his absolute dedication to the company,” said Mr. Carlisle. “Because of his persistence and perseverance, Chevrolet now has the products and services to be able to compete with the larger brands here in Thailand.”

As well as competing with other manufacturers, Thomson consistently raised the bar within the company's own operations. In the first half of 2008, Chevrolet recorded a 32 percent increase in sales and marked up a 74 percent increase in revenue, compared to the same period of the previous year.
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