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Main  >> Events  >> Johnnie Walker Red Label Nudges ??How Have You Challenged Yourself Today??? in REDioactive: Adventure in A Glass
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Johnnie Walker Red Label Nudges ??How Have You Challenged Yourself Today??? in REDioactive: Adventure in A Glass
 
Press Release September 18, 2008

Route66 Club, RCA, Bangkok – Johnnie Walker Red Label is set to challenge your boldness with ‘REDioactive’ activities that reflects the distinctive character of the Red Label blend with ‘Adventure in A Glass’ concept. Featuring cutting-edge technologies and light-and-sound techniques, the great variation of challenges will take you into an experience of self discovery through the question ‘Do you have what it takes to be bold?’.
Mr. Vorarat Charoonsmith, the Whisky Marketing Director of Diageo Moet Hennessy (Thailand) Limited, the importer and distributor of Johnnie Walker Red Label, says, “Johnnie Walker Red Label has enjoyed an overwhelming success with REDioactive campaign that provides a full-bodied experience of music and entertainment and is being rolled out again in its third consecutive year this time. The third-year campaign highlights the concept of Adventure in A Glass that encourages everyone to bring out their hidden potential of inner boldness – a concept that grounds on the nature of Johnnie Walker Red Label that goes perfectly with all mixers without losing its true character of an exuberant whisky.”

“We believe that everyone embodies the quality of ‘boldness’ that can be turned into a driving force toward success,” continues Mr. Vorarat. “This lead to a question addressed to all ‘Do you have what it takes to be bold?’ to encourage everyone to express their inner character. And to challenge boldness, we are integrating some of the most advanced technologies and light-and-sound techniques in the activities under this campaign. Well-known artists will also be seen taking challenges they have never taken before. A stream of bold activities will be rolled out for 10 months in major cities across the nation, making the campaign bigger and more special than ever in this year.”
He says further that the thrill of the challenges to be experienced in REDioactive activities under Adventure in A Glass concept by Johnnie Walker Red Label will begin at Route66 RCA. The venue will turn into a ground on which the heart of new-generation people from different circles are tested, including Andy Khemphimuk, PK-Piyawat Khempet, Not-Vorarit Fuengarom, etc. Many other entertaining activities can also be expected, plus loads of fun at Adventure in A Glass Bar prepared by Johnnie Walker Red Label for the bolds.”

“We hope very much that participants of REDioactive: Adventure in A Glass campaign will discover their true self and hidden boldness through the question ‘How have you challenged yourself today?’, all on top of the thrill and enjoyment from the activities prepared for them. We feel confident that everyone can exercise their full capability in everyday life and work their way to relish their future achievements with use of their inner boldness,” Mr. Vorarat concludes.

Those who are interested to join REDioactive: Adventure in A Glass activities are invited to register at venue of the activities to receive a ‘RED Code’, with which they can use to gain accumulative points of boldness and win limited-edition prizes and privileges, including especially adventurous ‘Amazing Red’ experience that will introduce daring people to the thrill of awe-inspiring activities they would never expect. For updates on the activities, please visit www.redioactiveparty.com.
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