Mövenpick Hotels & Resorts to enter the Chinese market

 

Mövenpick Hotels & Resorts has signed the Mövenpick Hotel Shanghai in China with King Land Real Estate Ltd, marking the first of a series of developments in the country.  The newly built 300 room hotel will open in 2013.

 

 

The signing of the Mövenpick Hotel Shanghai, China represents a significant step forward in Mövenpick Hotels & Resorts’ key strategy to penetrate the Chinese Market. The contemporary hotel is located at Jiading District close to Shanghai International Circuit and Kunshan City.

 

The upscale hotel will provide food and beverage offerings to suit all palates, two specialty restaurants and a Micro Brewery producing internationally renowned German beer. Hotel guests will also enjoy an array of leisure activities, including spa, fitness centre and swimming pool. 

 

Mr Li Yi, President of King Land Real Estate Ltd. said: “We are extremely positive about our new partnership with Mövenpick Hotels & Resorts, as we believe it is one of the world’s leading hotel operators and it has an exceptional reputation worldwide. The company’s values, standards, expertise and Swiss roots will bring an exciting new edge to the local market and we are looking forward to this new partnership.”

 

“We are very excited about this development in the Chinese market, which creates a significant milestone for Mövenpick Hotels & Resorts,” explains Jean Gabriel Pérès, President and CEO of Mövenpick Hotels & Resorts. “The partnership with King Land Real Estate Ltd. is a great honour for us and we are looking forward to a strong and professional cooperation.“

 

China represents a critical part of Mövenpick Hotels & Resorts’ growth strategy in emerging markets, with the aim of growing the portfolio in the country by five to ten hotels over the next five years through a combination of strategic alliances as well as further Management contracts.