Glenfiddich Experience Legacy exploration of distillery
VIP attendees included Kathy Metinee Kingpayom, who enjoyed Glenfiddich’s iconic expressions aged from 12 to 30 years, and supermodel Lookmee Rassimee Tongsiripaisri, who relaxed in the elegant outdoor marquee with jazz music performed by Miss J and the Bandits. Catering was taken care of by celebrated international chef, Emmanuel Stroobant, ensuring guests enjoyed food prepared with exacting dedication and innovation. The five-day program was attended by almost 1,000 guests, averaging 200 per day.
Marcus Low, Regional Marketing Manager, William Grant & Sons (WGS), said, “The Glenfiddich Experience is part of WGS’ strategy to focus on the brand heritage and iconography that makes Glenfiddich unique, hence the “pop-up” distillery, a first in our industry in the region, and also our focus on the background and legacy journey which makes Glenfiddich the World’s Most Awarded single malt Scotch whisky. We differentiate ourselves from other spirit brands in this sense; the only way to truly understand and appreciate the Glenfiddich Experience is to complete the adventure yourself, and thus it gives us the most interactive way possible to connect our customers and guests with this well loved brand.”
William Grant & Sons chose Thailand as the first country to host the Glenfiddich Experience in Southeast Asia given the market’s rapidly growing sales and increasing popularity and awareness of WGS products. The Glenfiddich Experience in Thailand will serve as a case study for its roll-out into other Southeast Asian countries following the resounding success of this inaugural event.
Thailand’s innate sense for quality and craftsmanship have created strong demand within the country for Glenfiddich’s range of single malt whiskies, one of the most famous of Scotland’s home-produced global exports. Glenfiddich’s rich flavour profiles combine beautifully with the lively and subtle characteristics of Thai food, making Thailand a huge growth market for the brand. The Experience has provided a great educational opportunity for Glenfiddich’s friends from the media to develop a thorough understanding of the world’s number one range of single malt Scotch whisky and the magic that goes into creating “the best dram in the valley.”
