| September 27, 2012

Le Méridien Chiang Rai Resort, the sole five-star resort in Chiang Rai city, has won 2012 Social Hotel Awards in the ‘Best Reputation Management’ category by HOTELS magazine, adding to its remarkable award-winning portfolio.

Announced in the September issue of HOTELS magazine, the inaugural Hotel Social Awards are given to hotel brands and individual properties which demonstrate successful and innovative media campaigns as well as marketing via social media.

Ranging from best Facebook page to best reputation management, the awards are divided by hotel brand and individual property. The winners are chosen by a panel of social media experts and the HOTELS editorial staff from more than 120 entries in 10 categories. Entries were evaluated for their quality, creativity and reflection on the brand’s voice and goal accomplishment, among other criteria. Le Méridien Chiang Rai Resort is awarded the Best Reputation Management for its prompt and active engagement with guest’s feedback.

“Le Méridien Chiang Rai Resort instated a policy requiring its general manager to reply to all TripAdvisor comments personally and use TripAdvisor as a platform for receiving feedback with a strict response time of 48 hours for every comment-positive or negative. Their commitment to bringing their clients’ voices into their daily management meetings is stronger than most,” commented Judges

“It is an absolute honour to be recognised with the Best Reputation Management award,” said Justin Malcolm, General Manager. “Le Méridien Chiang Rai Resort places great emphasis in guests’ satisfaction. We have been actively engaging with guests through TripAdvisor and other social media platforms, replying to all comments posted and review all feedback from guests. The award is not just about responding to comments online but also a testament to our commitment and enthusiasm in truly understanding our guests and delivering against our promises every day,” added Mr. Malcolm.

Since its opening in 2008, Le Méridien Chiang Rai Resort has achieved a string of accolades over the years including the Hottest New Hotel by Condé Nast Traveler Magazine in 2009, the Best Resort 2011 + 2012 in Chiang Rai by Citibank and Best 10 in Asia – Signature Family & Recreational Resort – Gold Winner by HAPA Awards 2011-2013.

Le Méridien Chiang Rai Resort takes pride in interacting with guests closely. Since 2011, positive guest feedback has increased significantly with a 98.95% traveller success rating on TripAdvisor, resulting to the resort being ranked number one on TripAdvisor out of 98 hotels in Chiang Rai for over a year. The continuous passion to delivering the highest guest’ satisfaction has recently earned the resort two additional prestigious awards — 2012 Certificate of Excellence Award and 2012 Traveler’s Choice Award for the Top 25 Luxury Hotels in Thailand by TripAdvisor®.

In addition to responding to guests on TripAdvisor, various dedicated social media platforms are also in place for direct communication with fans of the resort;

Resort websites: www.lemeridien.com/chiangrai and www.lemeridienchiangrai.com
Restaurant website: www.favolachiangrai.com/en/
Facebook page (http://www.facebook.com/LeMeridienChiangRaiResort)
YouTube: www.youtube.com/user/LeMeridienChiangRai


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About the Author:

Current: Editor of At-Bangkok.com, Managing Director at dp-Studio Co. Ltd. Past: Lecturer, Instructor at School of Architecture King Mongkut University of Technology, Architect at RNL Architect, Architect at Roth Sheppard Architects Education: School of Architecture Chulalongkorn University Bangkok Thailand (B.Arch) School of Architecture University of Arizona USA - School of Architecture University of Colorado, Denver USA (M. Arch)
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