Negroni Week 2019

| July 1, 2019
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Campari®, Italy’s iconic red apéritif, and Imbibe Magazine have allied once again for the seventh year to showcase Negroni Week 2019 – a celebration of the iconic and historic Negroni cocktail. Created by Imbibe, Negroni Week is an international charity initiative that will take place from the 24th to the 30th of June in bars, restaurants and retailers around the world, dedicated to celebrating the crimson-red cocktail, with Campari at the heart, over the common goal of raising money for charitable initiatives. And this year is even more special, as 2019 marks the 100-year anniversary of the Negroni: #N100.
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With the trend for classic and contemporary cocktails at an all-time high, and the Negroni being one of the world’s most popular cocktails, this year’s Negroni Week is shaping up to be the best yet.

Negroni Week launched in 2013 with about 100 participating bars, and last year’s event welcomed the involvement nearly 10,000 venues in 87 countries, (a 29% increase in participation since 2017) to raise an impressive total of $585,000 for charitable causes in 2018, contributing to a total of nearly $2 million raised since the initiative began.

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THAILAND SPECIAL SEVEN DAY EVENT

CHEERS to all the good cause, Thailand is celebrating Negroni 100th year anniversary with the special seven day event and all proceeds will be donated to the renowned The Foundation for the Deaf under The Royal Patronage of Her Majesty the Queen.

24TH JUNE: NEGRONI WEEK LAUNCH PARTY

CAMPARI and The Bamboo Bar at Mandarin Oriental Bangkok Hotel will kick off the Negroni Week Thailand with a Launch Party on 24th June 2019, featuring legendary Jazz and passionate dance performances.

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25TH – 29TH JUNE: NEGRONI WEEK BANGKOK BAR TOUR

CAMPARI and Alchemy Wines & Spirits (Thailand) Company Limited are hosting Negroni Week Bangkok Bar Tour, 5 days, 5 routes with Campari Group Brand Ambassador, Symphony Loo, Regional Brand Ambassador – South East Asia and Wanviwat Sunthornnon, Thailand Brand Ambassador

30TH JUNE: NEGRONI WEEK CLOSING PARTY

THE CLOSIGN PARTY at The house on Sathorn, W Bangkok Hotel with three special guest bartender, Symphony Loo, Campari Group Regional Brand Ambassador – South East Asia together, Worawut Changkrom and Dennis Thurner from Campari Bartenders Competition Thailand 2018, top finalist.

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CAMPARI IS THE RED HEART OF THE NEGRONI

Now a globally beloved contemporary classic, the Negroni cocktail has been voted as the second most popular cocktail in the world and is listed as the one of the main ingredients in the prestigious IBA Official Drink List.

Recipe ingredients:

3 cl. Campari

3 cl. Sweet Red Vermouth (Campari recommends 1757/Cinzano)

3 cl. Bulldog Gin

 

Recipe instructions:

Pour all ingredients directly into a low tumbler filled with ice

Stir gently

Garnish with half an orange slice

HOW IT WORKS Negroni Week is a charitable programme that puts the power of fundraising into the hands of participating bartenders, their bars and Negroni drinkers all over the world. During Negroni Week, participating venues will be supporting over 40 charities, so there’s no better time to say “Cheers to charity” and experience one-of-a-kind cocktail creations.

For more information about participating bars and what’s happening in your area during Negroni Week 2019 visit http://www.negroniweek.com and follow #NegroniWeek #Negroni #Campari #N100 #Imbibe @Campariofficial @Imbibe and [insert local social media handle if we have in Thailand].

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About the Author:

Current: Editor of At-Bangkok.com, Managing Director at dp-Studio Co. Ltd. Past: Lecturer, Instructor at School of Architecture King Mongkut University of Technology, Architect at RNL Architect, Architect at Roth Sheppard Architects Education: School of Architecture Chulalongkorn University Bangkok Thailand (B.Arch) School of Architecture University of Arizona USA - School of Architecture University of Colorado, Denver USA (M. Arch)
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