True Jazz Festival at Hua Hin brings 50 Thai and international artists on 24-25 March 2016 at True Arena Hua Hin

| March 23, 2017


Hua Hin welcomes “International Jazz Festival” and pins up Thailand’s jazz music on the world’s map with “True Jazz Festival @Hua Hin” organized by The Agency Co., Ltd., together with True Arena Hua Hin, and InterContinental Hua Hin Resort. You will enjoy the charm of world-class jazz music and other music genres including Fusion, Funk, Soul, R&B, Big Band, Brass Band, and Molam (Thai Northeastern music). Unleash your imagination and pleasure for 2 nights with Al McKay’s Earth, Wind and Fire Experience, winner of 6 Grammy awards, Cory Henry and The Funk Apostles, winner of 2 Grammy awards, The Yellowjackets, winner of 2 Grammy awards and a legendary jazz artist, and Benny Golson Quartet.  Leading Thai artists include Soul After Six, Pod – Thanachai Ujjin, Bew-Chawaree Pansangworn, The Bangkok Brass Band, Thailand All Stars Jazz Orchestra led by Den Yuprasert (Thailand Orchestra Jazz Orchestra), The Paradise Bangkok Molam International Band and other special guests.  This is the gathering of world-class and leading Thai artists presenting a perfect mix of jazz music in all aspects. The concert will be organized on the lawn of 20,000 square meters of True Arena Hua Hin, the best arena that has capabilities and readiness for world-class events. Music lovers should not miss this international jazz event on 24-25 March.


Mr. Suwat Liptapanlop, Thailand’s former deputy minister, said, “Hua Hin is Thailand’s top and ancient resort destination. Every year, Thais and foreigners visit the town as it has beautiful scenery and capabilities to welcome high-end tourists. Moreover, its art, architecture, history, lifestyle is outstanding and the town is known as Jazz town. As a result, several good activities are organized to promote outstanding image and unique identity of Hua Hin. This international event, held at True Arena Hua Hin, will help promote tourism in Thailand and Hua Hin for this March”


Ms. Proudputh Liptapanlop, Executive Director, Proud Real Estate Co., Ltd., and True Arena Hua Hin, as the venue host and manager of the event said, “When you talk about Jazz, Hua Hin of Prachuab Kirikhan will come to mind as it organizes Jazz events continuously to promote Hua Hin’s tourism while increasing image and confidence of Thailand’s tourism. Proud Real Estate Group, as the real estate and tourist destination developer, together with The Agency Co., Ltd., as the event organizer of the best jazz event in Thailand and Hua Hin would like to invite tourists and jazz lovers to enjoy jazz music amidst relaxing atmosphere of Hua Hin. Jazz musicians all over the world will gather at the 40-rai True Arena Hua Hin, a center for sports and concerts in the heart of Hua Hin. With hotels, transportation, and standard facilities, Hua Hin has capabilities and readiness to support this world-class jazz music festival.”


Highlights from international artists include legendary bands like Earth, Wind & Fire, the winner of 6 Grammy awards and Grammy Lifetime Achievement 2016 together with All Stars from Los Angeles which can excellently express the delicacy of the music as well as Cory Henry and The Funk Apostles, Grammy Award winner in Best R&B performance in 2014 and best Contemporary Instrumental Album in 2016.


Thai artists including Soul After Six, the owner of Kon Hin La Mer song, will perform in full band as well as Thailand All-Stars Jazz Orchestra and many more. In addition, leading Jazz instructors from many leading institutions in Thailand will perform in the form of “Big Band”. These are highlights of the 2-day event on 24-25 March 2017 at True Arena Hua Hin, Hua Hin, Prachaub Kirikhan.


Dr. Papon Rattanachaikanont, Executive Assistant to CEO, and Chief Brand and Communication Officer, True Corporation as the main sponsor of the event said, “True Corp is honored to sponsor “True Jazz Festival at Hua Hin” which is relevant to True’s commitment in offering creative activities and contents for customers and society. This time, True customers who love jazz music will be able to experience another quality festival. True has prepared special discounts for True Black Card and True Red Card holders when buying concert tickets. We are confident that True Jazz Festival at Hua Hin will be successful and welcomed by Thais and foreigners.” Let’s experience True Jazz Festival @ Huahin which will be organized on Friday 24 – Saturday 25 March 2017 from 18.00-00.00 hrs. each day at True Arena Hua Hin. Festival tickets are available at the price of 2,000 baht for one-day pass and 3,500 baht for 2-day pass.

Any participant who book a Superior room, BluPort Wing, InterContinental Hua Hin Resort on 24-26 March 2016 (3 days, 2 nights) at the price of 39,999++ baht or will be able to upgrade their tickets to VIP with transportation to the venue as well as enjoy drinks and champagne at its VIP lounge. InterContinental Hua Hin Resort clients can book their rooms at

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